The RaD Story
Who We Are & Where We Came From
RaD Car Hire is celebrating 30years of servicing the rental vehicle needs of everyday people from New Zealand and overseas. Starting as a single branch in Tauranga in 1987, RaD Car Hire now proudly offers one of the largest rental vehicle networks in New Zealand. RaD Car Hire is a franchised network with each branch being owned by locals to that area. This ensures that wherever you go the local RaD branch will have its finger on the pulse of local activities and hold a wealth of local knowledge.
Proudly a homegrown company, RaD Car Hire supports community groups and sports clubs as well offering 3 Outward Bound Scholarships every year and has furnished Ronald McDonald House Charities with cars for families to use in Auckland, Wellington and Christchurch. RaD also proudly links with local businesses through RaD Discounts which offers great deals at over 3000 restaurants, hotels and tourist attractions throughout New Zealand and Australia.
From small beginnings in the Bay of Plenty RaD Car Hire started its life as Rent a Dent. Established by Denis Hansen, he identified a need for the everyday person to be able access rental vehicles at affordable prices. At the time Rent a Dent was originally conceived the rental vehicle market was highly regulated and dominated by a few international brands. The Rent a Dent brand helped changed this scenario by offering late model pre-owned Japanese import vehicles at affordable prices. Endearingly the name came from Denis’ 8-year-old daughter who piped up with the suggestion from the back of one of the first fleet vehicles, a Datsun 120Y.
The first franchised branches opened in 1992 and within 6 years Rent a Dent had the country covered with the promise to Pay less – Experience more. Rent a Dent quickly became a household name in New Zealand. Its success at home opened the opportunity for expansion into Australia, with several branches now established in Queensland and more throughout Australia on the horizon.
30 years on with Denis’ son Dean at the helm it was time for a change. Whilst historically the fleet may have had some bumps and bruises as the company has grown so has the fleet. The name Rent a Dent no longer accurately reflected the quality and range of vehicles on offer. RaD Car Hire was born.
Keeping the tried and true values that have served the company well all that has changed is the name. RaD Car Hire continues to provide not only exceptional customer service and reliable well priced vehicles, its personality remains one that endears customers, staff and franchisees to stay in the RaD family. The longest standing franchisee from Wellington has been part of the team since for 25 years and Dean himself started off grooming cars at the Auckland Airport Branch some 18 years ago. Helping to maintain the strength and longevity of the company is the culture of making sure that everyone is involved. Every franchise has a voice with a regionally based advisory council that meets regularly to discuss ideas presented to them from the network. If you want to become part of the RaD family as a franchisee get in touch with Dean who is open to looking at franchises in new areas, particularly in Australia as well as having opportunities available in existing areas.
You can hire with confidence from RaD Car Hire. Great People, Great History, Great Company. Head up to the top of the page to book your vehicle or get a quote.